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At first glance, the Affiliate System may seem confusing. Profiles, banners, campaigns, sub-affiliates, links and codes, redirects, percentages - what do they all mean?!
Basics Information
In its most basic form, the Affiliate System is a tool which tracks the web traffic driven to a URL (e.g. a casino website) by various advertisers, and calculates the revenue to be shared accordingly.
Casino operators publish banner advertisements on other sites. The sites hosting advertisements get paid commission based on various criteria such as when the visitor signs-up at the casino. The Playtech backend system, the Admin, automatically monitors clicks on banners, tracks the progress from affiliates to casino sites, registers signups and game results, calculates and manages affiliate payments and more – all in real time.
Added to this core functionality are tools which enable advertisers to create and manage multiple campaigns for different target audiences.
The primary tool used by advertisers to attract users and drive traffic to the casino is the banner, as used extensively on the Internet today. When users click on a banner they are redirected to a casino URL.
A tracking script embedded in the banner registers the user's click, the advertiser who placed the ad, whose webpage (URL) the user was viewing when the ad/banner was clicked. When users open a casino account, the affiliate system continues tracking them for as long as they maintain an account and calculates the residual (ongoing) revenue earned by the referring advertiser.
To improve their campaigns, advertisers can categorize banners into logical groups, or profiles, according to target audiences. For example, an advertiser could have one profile for news websites, another for sports sites and a third for adult entertainment. This way, each profile can be tailor-made with a specific user type in mind. Playtech‟s Affiliate System also features a multilevel marketing (MLM) functionality, which enables up to ten levels of sub-affiliates. Just as an affiliate earns a percentage of referred players‟ revenues, affiliates also earn a percentage of their sub-affiliates‟ earnings.
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